Performance UGC Creator

Performance UGC
that brands run
as their own.

I don't sell reach — I sell results. Scroll-stopping video content built to convert, with 10M+ views in the last 90 days at a 4.3% engagement rate to prove it.

Work with me → See the work
Currently booking new brand partners
TikTokInstagram ReelsYouTube Shorts
10M+
views · 90 days
4.3%
engagement rate
Ella — UGC creator ▶ Watch the work
0
Views in 90 days
[X]
Videos produced
[X]
Brands partnered
4.3%
Avg. engagement across platforms

Trusted by brands people recognize

EcoGPT✦ Microsoft Copilot✦ Soap & Glory✦ TurboAI✦ EcoGPT✦ Microsoft Copilot✦ Soap & Glory✦ TurboAI✦ EcoGPT✦ Microsoft Copilot✦ Soap & Glory✦ TurboAI✦
Selected work

The videos do the talking.

Curated top performers across my two lanes. Every clip is captioned with the brand, the hook, and the number it did. Tap any card to watch.

TurboAI video still
★ Top performer
TurboAI
Study-hack hook
[X]
Views
[X]%
Engagement
Microsoft Copilot video still
Microsoft Copilot
POV problem-solving
[X]
Views
[X]%
Engagement
EcoGPT video still
EcoGPT
Screen-record demo
[X]
Views
[X]%
Engagement
[Your AI / tech brand] video still
[Your AI brand]
Trend-jack hook
[X]
Views
[X]%
Engagement
Soap & Glory video still
★ Top performer
Soap & Glory
Before / after
[X]
Views
[X]%
Engagement
[Your beauty brand] video still
Based
Greenscreen reaction
[X]
Views
[X]%
Engagement
[Your skincare brand] video still
Based
Trend listicle
[X]
Views
[X]%
Engagement
[Your beauty brand] video still
[Your beauty brand]
Unboxing
[X]
Views
[X]%
Engagement
The playbook

Why my videos convert.

Every clip I deliver is built on the same four principles — the difference between content that gets watched and content that gets bought from.

Hook first.

The first 3 seconds decide everything

A pattern interrupt, a bold claim, or a relatable problem — before a viewer can swipe. Retention is won or lost right here, so I write hooks before anything else.

Native, not polished.

It should feel like a friend's video

Audiences skip ads and trust people. I shoot in the visual language of the feed — handheld, captioned, trending audio — so brands blend in instead of getting swiped past.

Proof over claims.

Show the product actually working

Screen-records, before/afters, real reactions. Viewers don't need to be told a product is good — they need to see the moment it earns its price.

Built to be tested.

Variations, not one big bet

Every concept ships with multiple hooks so your media buyer can A/B test into a winner and rotate creative before ad fatigue sets in.

How I work

Built for performance marketers.

No retainers, no rights headaches. You get ad-ready content and you own all of it.

💸

Pay-per-video

No monthly retainers. You pay for the content you use — nothing more. Scale up or down with your testing budget.

Only pay for what you run
🔓

Full usage rights included

Organic and paid, in perpetuity. Run it as an ad, whitelist it, repurpose it — you own everything I deliver.

Organic + paid · you own it all
🎬

Formats I produce

Whatever the brief needs, in native vertical.

Talking-headBefore / after GRWMUnboxing Screen-record demoPOV problem-solving
⚡

Fast turnaround + hook testing

Quick delivery with multiple hook variations per concept, so your media buyer can A/B test into a winner instead of betting on one cut.

Multiple hooks, made for ad testing

Every delivery includes — no upcharge, no surprises.

✓Native vertical 9:16, shot and framed for the feed
✓Captioned version + clean version of every cut
✓Trending-audio matching per platform
✓One round of revisions on every video
✓Organized delivery — labeled files in a shared folder
✓Usage rights in writing with the invoice
Simple by design

Three steps to ad-ready content.

Brief

You send the product and the angle you want to test. A quick call or a filled-out brief — whatever's faster for you.

Concepts

I come back with hooks and concepts before filming, so we're aligned. You approve, I shoot.

Delivery + rights

Native vertical files with hook variations, delivered fast — with full organic and paid usage rights handed over.

Rates

Pay-per-video. Bundle to save.

Simple per-deliverable pricing with usage rights built in — never an open-ended retainer.

Base rate
$275/ video

Includes a custom concept, one finished vertical video, 3-month organic usage on up to 2 platforms, and trending-audio matching.

Extra hook variations Best for ad testing
Same video, fresh first 3 seconds — give your media buyer multiple hooks to test against ad fatigue.
+$50–75each
6-month usage
Extend organic + paid rights.
+$100
12-month usage
Extend organic + paid rights.
+$200
Rush delivery
Priority queue, faster turnaround.
+$50
Bundles — volume discounts, not retainers
Starter
Low-commitment entry
$740
3 videos · organic rights
~10% off individual pricing
  • 3 custom videos across your top angles
  • 3-month organic usage (up to 2 platforms)
  • Trending-audio matching
  • Perfect first project for a new brand
Get started
Most popular
Test Pack
Built for paid-social testing
$1,675
5 videos · paid rights
~15% off individual pricing
  • 5 videos across your top angles
  • 2 hook variations each — 10 total to A/B test
  • 3-month paid usage rights
  • Priority turnaround
Get started →
Scale
Predictable monthly volume
from $1,760
8–10 videos / month · paid rights
~20% off — best per-video value
  • 8–10 fresh videos every month
  • Paid usage rights included
  • Defined deliverables — never a retainer
  • Hook + format variations for ongoing testing
Get started

Every bundle is a defined set of deliverables with defined rights — no open-ended commitments. Need something custom? Let's talk →

”
“Working with Ella has been great! You can always count on her to work hard and create quality content. We really enjoy working with her and recommend her to anyone.”
NP
Nick PothovenCMO, TurboAI
FAQ

Answers before you even ask.

How fast is turnaround?+
Typically about a week from product in hand to finished files — concepts land in your inbox within a couple of days of the brief. Need it sooner? Rush delivery (+$50) puts your project at the front of the queue.
Do we ship you the product?+
Yes — you ship the product (or cover its cost) and it's mine to keep for reshoots and future variations. For apps and digital products, just send demo access and I'll handle the rest with screen-records and real usage.
What about revisions?+
One round of revisions is included with every video. Because we align on hooks and concepts before I film, revisions are usually small tweaks — not reshoots. If you want a genuinely different angle, that's what hook variations are for.
Can we run your videos as paid ads or whitelist them?+
That's the whole point. Paid usage rights are built into the Test Pack and Scale bundles, or available as an add-on to any single video. Whitelisting and Spark Ads from my handle are available too — just mention it in the brief.
Do you post the videos on your own channels?+
Deliverables are made for your channels and ad accounts — that's what the usage rights cover. If you also want organic seeding from my accounts, ask about it in the brief and we'll scope it as an add-on.
What do you need from us to start?+
Three things: the product, who it's for, and the angle you want to test. That can be a 15-minute call or a short written brief. From there I send back hooks and concepts for approval before anything gets filmed.
About

Hi, I'm Ella — I make content that stops the doomscroll.

I'm a UGC creator who understands the broad landscape of social media. Audiences are tired of slick, polished ads — they want authenticity, energy, and value. That's where I come in.

I specialize in energetic, trend-driven, trustworthy videos for TikTok and Reels that speak directly to Gen Z and Millennial audiences. Whether it's an exciting unboxing, a trending audio, or a "problem-solution" video, I know how to hook a viewer in the first 3 seconds.

Let's make content your audience will actually want to watch.

I also run Blank CanvasA UGC agency — so I understand performance from the brand's side.
Ella
Performance-first, always

Let's make content that pays for itself.

Tell me the product and the angle you want to test. I'll send concepts back within a couple of days.

Get a quote → Book a Call Download media kit ↓