FounderPostbite
- A marketing platform for restaurants and creators.
- I built the thing brands and creators both use, so I sit on both sides of the table.
[ELLA WILL ADD: one result or moment]
Experience
All the hats
Explained, not listed.
UGC Program LeadEnd to end
- Entire UGC campaigns, start to finish: scripts, creators, trends.
- What ships, and why.
[ELLA WILL ADD: a result or moment]
Head of GrowthBlank Canvas
- Ran the Duolingo UGC campaign while leading growth there.
- Creators, briefs, trends, delivery. The whole loop.
[ELLA WILL ADD: campaign result]
Project Management InternHiebing
- Agency side. How work actually gets planned, managed and shipped for clients.
- The unglamorous part of marketing, which is most of it.
Business StudentUW–Madison
- Madison is home base.
- Being a college student isn't a side note. It's the creative edge.
I am the demographic.
UGC Creator20M+ views
- Started posting. 20M+ views later, here we are.
- Airbnb, Microsoft Copilot, Soap & Glory, Duolingo, TurboAI, EcoGPT under my belt.
I could talk to a wall for hours.Ella, on most days